• Four-time Chief Marketing Officer, Chief Growth Officer, Board Advisor

  • Deep experience repositioning companies and brands for growth

  • Scalable playbooks for technology sales, marketing, product and customer success

  • Expertise in global SaaS companies from acquisition through high margin growth

  • Unique skills in executive relationship expansion and business value selling

  • Commercial management over 15+ PE acquisitions $30>$500M ARR

  • $100B public company experience

  • Global operating experience with revenue and margin accountability

Eric Levine

Eric founded Woodnote Marketing in 2007 with a focus on repositioning and revitalizing companies and brands for profitable growth through strategy, data, analytics, and creativity. Working with CEOs and boards, Eric has developed a fundamentally commercial go-to-market approach that emphasizes integration and collaboration between product, marketing, and sales.

For 12 years, Eric served as Chief Marketing Officer then Chief Growth Officer at Aurea, an ESW Capital (Trilogy) company. As CMO he launched growth brand Aurea, creating commercial playbooks to integrate and operate 15 global acquisitions at 50%+ EBITDA margins, growing ARR to $500M. As CGO, Eric developed and grew F50 account relationships at Morgan Stanley, Amex, Dell, IBM, British Airways and others. This segment, representing 30% of total revenue, achieved 100% retention and 30% growth.

At Dell, Eric led Marketing where he collaborated with Michael Dell to reposition the $12B Dell Consumer and SMB businesses from a price/commodity purchase to a value brand. This approach, through the award-winning “Purely You” campaign, increased revenue by 27% and margin by 206%.

Eric spent five years as CMO at Trilogy working for and learning from Joe Liemandt, where he repositioned the company from horizontal technology-centric to vertical business value-centric. His award-winning “Profiles in Leadership” campaign celebrated the success of F50 CEOs whose investment in Trilogy software delivered 5x ROI, leading to a company reorganization around customer success.

Eric began his career in advertising at Omnicom’s BBDO, working with global brands such as Gillette, Pepsi, Visa, AT&T, and Delta. Here, he learned to balance rationale with emotion to build lifelong brand affinity from both businesses and consumers.